GPHD135 Journal #1: UI vs. UX

Bank of America Interface
Don Norman
  • Content/Strategy: Customer Analysis, Competitor Analysis, Product Structure/Strategy.
  • Prototyping and Wireframing: Prototyping, Testing/Iteration, Development, Planning, Wireframing.
  • Analytics and Execution: Coordination with Developer(s), Coordination with UI Designer(s), Analysis and Iteration, Tracking Goals and Integration.
User Interface design
  • Look and Feel: Branding and Graphic Development, User Guides/Storyline, Customer Analysis, Design Research.
  • Responsiveness and Interactivity: Adaptation to All Device Screen Sizes, Interactivity and Animation, Implementation with Developer, UI Prototyping, Implementation with Developer.
  • Yes, the terms are related.
  • Yes, the terms can overlap.
  • No, they are not interchangeable — no matter how often people use them interchangeably.
Bank of America UI
Accounts, dashboard & paying through mobile
Depositing checks
Transferring, accounts & login
Previous version of login and pay history

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